Reads the market, plans the content,
measures the result.
Audience segments, competitor moves, campaign calendar, on-brand content drafts, weekly performance summary… Gathers the marketing team's scattered work into one flow: builds the plan, writes the draft, reads the data and suggests A/B tests. It does not publish; every piece of content and every campaign goes out with the team's approval.
It takes over the preparation; the marketing team makes time for creative decisions
The agent learns the brand guide, past campaigns, CRM segments and analytics data; builds the segment and message map, writes content drafts in the brand voice, reads performance and brings suggestions. Publishing and budget decisions always stay with the team.
Audience segments and message map
Derives segments from CRM and analytics data; builds the need, objection and key message for every segment in one table. The team approves or edits the segments, and the map becomes the basis of campaigns.
"3 segments · SME owner: 'saves you time' message"Competitor and market monitoring summary
Summarizes competitors' web, social media, pricing and campaign moves weekly; presents industry news and search trends to the team, citing sources. It comments; the team decides.
"Competitor B: price down 8% · 2 new campaigns"Campaign calendar and channel plan
Builds a weekly channel calendar from the goal, budget and date brief: web, e-mail, social, ads, presentations. Assigns an owner, date and dependency to each piece; reminds about late ones.
"4 weeks · 5 channels · 18 pieces · 2 dependencies"On-brand content drafts
Learns the tone from the brand guide and past content; writes web page, e-mail, social media and presentation drafts per segment. They are drafts: the team edits and publishes, and every revision is learned.
"18 drafts · 6 revised · brand tone: warm, clear"Performance summary and A/B suggestions
Turns web analytics, e-mail and social media data into one weekly summary; suggests the likely cause of low performance and the alternative to test (subject line, visual, CTA).
"E-mail open rate 14% → subject line A/B suggestion"Personalized campaigns for CRM segments
Personalizes e-mail and offer content by NexSales or existing CRM segments; prepares the send list and timing suggestion. Sending happens with the team's approval.
"412 contacts · 3 variants · send awaiting approval"A sample launch with the marketing agent
A representative product launch: the plan the agent builds, the drafts it writes, the team's revisions and the week-two performance reading. Every revision is taught to the brand voice.
- Launch brief arrives
New product, 4 weeks, 5 channels, budget set. The agent derives 3 segments from CRM and analytics data; maps the need, objection and key message for each. - Competitor and market summary
In the last 30 days competitors made 2 similar launches and 1 price cut; search trend rising. A "differentiator" note is added to the message map, sources listed. - 4-week calendar and 18 content drafts
Web page, 3 e-mail series, 9 social posts, 2 ad copies, 1 sales presentation; each per segment, in the brand tone. Owner and date assigned. - Marketing manager revised 6 drafts
Web headline and 2 e-mails shorter, 3 social posts less technical. Revisions taught to the brand voice; 12 drafts approved as they are. Publishing calendar approved by the team. - Personalized e-mail for the CRM segment
3 variants prepared for the 412-contact existing customer segment; send list and timing suggestion presented to the team. Awaiting send approval. - Week 2 · Performance summary: e-mail open rate low
Open rate 14% (target 22%). Likely cause: subject line. 3 alternative subject lines and an A/B plan suggested; social engagement above target. - Week 2 · A/B test started with team approval
The team picked 2 subject lines, the test started with 2,000 contacts. Results summarized in 3 days; the winning variant goes to the rest of the list on team approval.
From the launch brief the agent builds the segments, message map and channel calendar; writes the drafts, the team revises and publishes. From week two it reads performance and brings A/B suggestions.
3 · KOBİ, kurumsal, mevcut müşteriapproved4 hafta · 5 kanalteam approved18 · 6 revizebrand tone learned%14 · hedef %22A/B suggested%4,1 · hedef %3above targetHow does it work in your company?
Pick your industry to see which work the marketing agent takes over and how it works with your team.
A campaign every week, content every day; calendar and drafts should flow on their own.
Builds the season and discount calendar, writes e-mail, social media and ad drafts per product group and segment; monitors competitor price and campaign moves, suggests personalized flows for cart abandonment and repeat purchase segments.
- Season and campaign calendarWeekly plan by special days, discount periods and stock status.
- Product-based content draftsE-mail, social and ad copy per product group and segment.
- Competitor price and campaign monitoringWeekly summary of competitors' discount and campaign moves.
- Cart abandonment and repeat purchaseSuggests reminder flows by CRM segment; sending on approval.
Long sales cycle, technical product; content should be material for the sales team.
Builds segments by industry and role; writes product page, case study, technical bulletin and trade fair presentation drafts in an engineering tone; monitors competitor product launches and tender announcements, prepares campaign material for the sales team.
- Industry and role segmentsSeparate message maps for purchasing manager, engineer and general manager.
- Case studies and technical bulletinsCase draft from project data, bulletin for product innovations.
- Trade fair and event planPre/post fair content and invitation calendar, presentation for sales.
- Competitor product monitoringSummarizes competitors' product launches and reference announcements.
You sell expertise; content should build trust and the calendar should not slip.
Builds a thought leadership calendar for service companies: writes blog, newsletter, webinar and LinkedIn drafts in the brand tone; reads web and e-mail performance weekly and suggests A/B tests on conversion pages.
- Thought leadership calendarPlans blog, newsletter and webinar topics by the industry agenda.
- Expert content draftsBlog and LinkedIn drafts from the consultant's notes, tone from the brand guide.
- Webinar flowInvitation, reminder and follow-up e-mails; registration list to the CRM.
- Conversion page A/BTest suggestions for the quote form and page headlines.
Short enrolment period, diverse audience; every segment should get its own message.
Builds a message map for parent, student and adult learner segments; plans the enrolment calendar, open day and promotional content; reads the application funnel weekly and suggests content and A/B tests at the dropping step.
- Parent and student segmentsNeed, objection and message for each audience; different channel plan.
- Enrolment calendarEarly enrolment, open day, final deadline; reminder series.
- Application funnel readingWeekly report of drop-off across application → interview → enrolment.
- Promotional contentProgram page, brochure, social media and e-mail drafts.
Many seasons, markets and channels; campaigns should change together with prices.
Builds segments by market (domestic/international) and season; plans early booking, end-of-season and event campaigns; monitors OTA and competitor price moves, summarizes review and rating trends weekly, writes multilingual content drafts.
- Market and season segmentsDomestic family, international couple, corporate event; separate message and channel.
- Early booking campaignCalendar, e-mail series and social media drafts, multilingual.
- Competitor and OTA price monitoringWeekly summary of competitor properties' price and campaign moves.
- Review and rating trendsSummarizes guest reviews by theme, derives content suggestions.
Four steps, in-house
- 01
Connect
CRM, e-mail marketing, web analytics, social media tools and the content archive (DAM) are connected; the brand guide and past campaigns are uploaded.
- 02
Teach
Brand tone, forbidden phrases, segment definitions, approval chain and KPI targets are defined with the marketing team; the agent learns the tone from past content.
- 03
Run
The agent builds segments and the calendar, writes drafts, brings the weekly competitor and performance summary; every piece and every send is published with the team's approval.
- 04
Improve
Every revision, approval and rejection is written to brand memory with its reason; the agent applies these examples in the next draft and the message map is updated with performance data.
The agent works; decisions stay with the company
Every agent runs on-premise or in your own cloud; what it may do alone and what it submits for approval is defined by the authority matrix.
Runs in-house
Customer segments, CRM data, the brand guide and unpublished campaign plans never leave the company; the agent runs on-premise or in your own cloud. Personal data is processed under KVKK rules.
Approval chain
Which content is published with whose approval, who authorizes sends to which segment, what the budget thresholds are: defined with the marketing team. The agent never publishes content or sends an e-mail on its own.
Source and trail for every suggestion
Competitor and market summaries cite their sources; every draft, revision and publishing decision is recorded with a timestamp. Which message relied on which data can be traced back.
Human in the loop
Brand, message, budget and publishing decisions always stay with the marketing team. The agent plans, drafts, reads the data and suggests; creative direction and the final word belong to people.
The marketing agent grows with Nexage solutions
CRM & SalesWhere segments and campaign results live; the agent reads from and writes to it.NexSalesOpportunities heading to the sales team; the agent's campaigns are personalized to NexSales segments and the results flow back to sales.
Sales & Proposal AgentDemand from a campaign turns into a proposal with this agent; the message map is shared by both agents.Common questions
How does it learn the brand voice?
During setup the brand guide, tone rules, forbidden phrases and past campaign content are uploaded; the agent learns the tone from them. Every revision by the team is written to brand memory with its reason and applied in the next draft; within a few weeks drafts reach the team needing fewer and fewer corrections.
Does the agent publish content?
No. The agent prepares drafts, builds the calendar and suggests the send list; web, social media and e-mail publishing always happens with the team's approval. The approval chain is defined per channel and segment; if preferred, no publishing connection is granted at all and the agent only produces drafts.
Which analytics and marketing tools does it work with?
Ready connections exist for common web analytics, e-mail marketing, social media management and ad platforms; NexSales or your existing system is connected as the CRM. Other tools are added via API or file transfer; the scope is clarified in the discovery meeting.
What sources does competitor monitoring rely on?
Competitors' public websites, social media accounts, pricing pages, press and industry news and search trends are monitored; every summary is presented with its source. No closed or unauthorized data source is used.
Do my customer data and campaign plans leave the company?
No. The agent runs on-premise or in your own cloud; CRM segments, personal data and unpublished plans are not transferred outside. Personal data processing follows KVKK and your consent rules.
How reliable are the performance suggestions?
The agent compares performance with the defined KPI targets and suggests an alternative to test together with a likely cause; it does not claim a definite cause. The A/B test starts with team approval, the result is summarized and the winning variant is rolled out again by team decision. Figures are representative.
How long does setup take and how is it priced?
Usually 3–6 weeks including the brand guide, tool connections and approval chain definition; the first campaign is run together with the team. Pricing is an annual license + setup based on user count, connected tools, channel and language scope; a firm quote follows discovery.
See the marketing agent with your own brand
In a 30-minute demo we upload a few rules from your brand guide and one of your past campaigns together; see with your own eyes how the agent builds the segments, calendar and content draft, and where it waits for your approval.